A company can create a good reputation for itself and distinguish itself of its products and services from those of the other companies by having a unique and quality logo. Getting the logo design of your company right is important as people will always have to determine what company to trust and which one not to depending on their logo. The two ways of creating a business logo is by hiring a professional or by DIY.
For one to opt for DIY logo designs they must be skilled enough in graphic designing to ensure that they create the perfect logo. A professional graphic designers have enough skills to design a business logo for you hence one should consider the option if they do not have graphic skills. Most businesses are hesitant in hiring a graphic designer because the spend a lot of time and are expensive in designing a logo but will always ensure that the positive and important elements of your business are included in the logo.
There are some tools that can help one to improve the DIY logo they design. They have a variety of layout, colours and fonts that one can choose from. Designing a logo on your own is usually cheap and less time consuming which may lead many business to try it especially if they do not have enough budget to pay for a professional logo.
A DIY logo design may be cause a business to collapse in the longrun. The difference between a DIY logo design and a professional design is that it is complex and lacks important details. A complex logo may not be effective because it may be confusing and eye straining making it difficult for potential customers to identify your company.
The other disadvantage of using a DIY is lack of originality in the logo as one will unconsciously imitate a design they come across. Logo designs that are designed in a similar way make it difficult for customers to distinguish between the businesses. If a business uses clip art to design their logo clients may take it that the products and services that the company provides are also easy and cheap. The more quality a business design is, the more potential customers it is likely to attract and vice versa.
Comparing the gains and the losses of DIY logo designs, it is obvious that the losses over weighs the gains making it clear that DIY logo design is a bad idea for any business hence it is advised that they hire a professional graphic designer.